Project scope
Blue Rod Beattie is a Shopify summer-outfit store project. The storefront needs to present a visual collection while still giving shoppers an understandable way to explore products and their available options.
The approach keeps seasonal imagery connected to the actual collection pages, rather than making the campaign presentation a dead end. Product cards, detail pages and the cart should feel like parts of the same store even when photographs or collections change.
Platforms and tools
- Shopify
From the brief to the handover
Our approach to Blue Rod Beattie
How we approach a brief like this, from planning the work to reviewing the complete experience.
Plan collection browsing
Organize the seasonal range and the information needed to choose between products.
Connect campaign and product layouts
Carry the visual direction from the homepage into collection and product templates without obscuring shopping controls.
Review product variations
Check available options, longer product names and mobile image layouts through the agreed shopping journey.
Working on something similar?
Tell us about your business and the requirements. We can discuss which parts of the approach are relevant to your project.