Project scope
Label Data is a WordPress website-redesign project. The saved public preview presents barcode labels and data-collection technology, a category where visitors need to distinguish the product offering from broader technical information.
A redesign should improve how the existing business is understood, not discard useful content automatically. The approach reviews the current information structure, clarifies the relationship between categories and gives product or service inquiries a more consistent path.
Platforms and tools
- WordPress
From the brief to the handover
Our approach to Label Data
How we approach a brief like this, from planning the work to reviewing the complete experience.
Audit the existing information
Identify useful pages and the parts of the product hierarchy that are hard for a visitor to understand.
Reorganize and redesign
Connect the approved categories and contact actions with consistent WordPress layouts and clearer navigation.
Review existing destinations
Check retained links, changed navigation and representative pages so the redesign does not create unnecessary dead ends.
Working on something similar?
Tell us about your business and the requirements. We can discuss which parts of the approach are relevant to your project.