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Open full preview (opens in a new tab)Project scope
Musaafirr is a clothing-store development project on Shopify. The brief is about translating a clothing collection into a store people can explore, with a consistent visual identity and clear product information.
A fashion website needs to work with changing collections and different image formats. Our approach uses repeatable collection and product layouts, giving the brand room for editorial imagery without making basic shopping tasks harder to find.
Platforms and tools
- Shopify
From the brief to the handover
Our approach to Musaafirr
How we approach a brief like this, from planning the work to reviewing the complete experience.
Organize the clothing range
Agree collection names, available product options and the information required before a shopper makes a choice.
Build reusable store templates
Create consistent Shopify layouts for collections and individual garments, keeping product controls close to the imagery.
Check browsing and selection
Review different garments, option combinations and mobile layouts through the agreed cart journey.
Working on something similar?
Tell us about your business and the requirements. We can discuss which parts of the approach are relevant to your project.