The business need
The brand needed product imagery and shopping information to work together on mobile and desktop.
The work
Qraze is a WordPress apparel-store project built around collection and product browsing. The storefront needs to communicate the clothing brand clearly while giving shoppers practical information about the pieces they are viewing.
The recorded work covers collection pages, visual design and mobile shopping. Our approach keeps the visual treatment consistent from a collection image to an individual item, with product options and purchase controls remaining easy to find.
Platforms and tools
- WordPress
From the brief to the handover
Our approach to Qraze Clothing
How we approach a brief like this, from planning the work to reviewing the complete experience.
Define the collection structure
Agree how the apparel range should be grouped and which options each product needs to show.
Create the storefront rhythm
Use repeatable layouts for collection imagery, product descriptions and shopping controls.
Check the garment journey
Review collection-to-product navigation, options and mobile image presentation before the agreed release.
Working on something similar?
Tell us about your business and the requirements. We can discuss which parts of the approach are relevant to your project.