Project scope
We Advocacy is a WordPress website for an IT-solution business. The saved preview presents an internal-communication platform, so the public website needs to explain a business tool to the people deciding whether to explore it further.
This entry concerns the marketing website, not development of the underlying communication software. The approach is to translate the approved product information into an understandable story and connect the explanation to a relevant inquiry or demonstration request.
Platforms and tools
- WordPress
From the brief to the handover
Our approach to We Advocacy
How we approach a brief like this, from planning the work to reviewing the complete experience.
Clarify the product explanation
Identify the audience, the communication problem and the approved features that need explaining.
Build a coherent website journey
Connect product information, supporting content and the agreed contact action in WordPress.
Review the decision path
Check whether a first-time visitor can understand the offer and reach the appropriate next step on any screen size.
Working on something similar?
Tell us about your business and the requirements. We can discuss which parts of the approach are relevant to your project.