The business need
An education event needed to communicate with students and participating institutions through coordinated channels.
The work
CUEFAIRS brings web development, digital marketing and email marketing together for an education-event brief. Students need useful event information, while the organizing team needs a consistent way to manage the interest generated by its communications.
WordPress and Zoho CRM are named in the source record. The approach connects the public event message with inquiry organization and approved email communication. Consistency matters when a prospective attendee moves between an email, an event page and a conversation with the organizing team.
Platforms and tools
- WordPress
- Zoho CRM
From the brief to the handover
Our approach to CUEFAIRS
How we approach a brief like this, from planning the work to reviewing the complete experience.
Align the event message
Agree the audience, approved event details and the action a student or participating organization should take.
Connect web and communication content
Keep WordPress information and digital or email messaging consistent, with the agreed inquiry details organized for the team.
Review the inquiry and follow-up path
Check sample inquiries, contact organization and approved email content before using real audience data.
Working on something similar?
Tell us about your business and the requirements. We can discuss which parts of the approach are relevant to your project.