The business need
Shoppers needed clear product information and an organized way to explore a wellness range.
The work
Natural Health is a wellness-product storefront project. Customers need an organized view of the range and clear product information, especially where similar products can be difficult to distinguish from photographs alone.
The recorded scope covers catalog structure, product content and storefront design. Our approach gives approved product information a consistent place and avoids adding unsubstantiated health benefits to make a product page sound more persuasive.
From the brief to the handover
Our approach to Natural Health
How we approach a brief like this, from planning the work to reviewing the complete experience.
Organize the wellness catalog
Define customer-friendly product groupings and the factual information needed on each item.
Design consistent product pages
Bring imagery and approved descriptions together with clear browsing and buying controls.
Review information and navigation
Check product completeness, category links and the customer journey without introducing medical advice into store copy.
Working on something similar?
Tell us about your business and the requirements. We can discuss which parts of the approach are relevant to your project.